The Devil Wears Prada
AI Generation
This project explores the parallels between branding and religious devotion. Using AI-generated fashion imagery, it visualizes hypothetical collaborations between global brands and religious symbols, blending commercial and spiritual iconography. The goal is to provoke reflection on how brands shape identity, beliefs, and consumer behavior—much like faith does with its followers.
Credits
- Media University Berlin
- Promting: Alessandro Parente
- AI: Midjourney



Before - Gucci Spring 2024 RTW
After


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